Here, for example, is what DALL-E 2 produces when asking for “a photo depicting a mouth-watering salmon with lemon slices.” The model lets marketers combine the creativity of hiring an in-house graphic designer with potential price savings. Subscriptions to stock photo catalogs for commercial use can easily cost hundreds of dollars a month, which is hard for smaller brands to justify.Įnter DALL-E 2. While it makes sense to include enticing imagery in its emails, there’s no real advantage to doing its own photo shoots over using stock photos. Take, for example, a brand that sells fresh seafood. As DALL-E 2 and other text-to-image systems become more widely available, it makes sense that marketers will start using them for their campaigns. Tools like DALL-E 2 can let entrepreneurs punch above their weight even if they don’t have the luxury of hiring talent to produce customizable, branded graphics.Īs the saying goes, a picture is worth a thousand words. On average, it’s recommended that small businesses spend 7–8% of their gross revenue on marketing. Marketing campaigns with tools like DALL-E 2 There are a number of ways small and midsize businesses can take advantage of text-to-image technology today.
This technology isn’t just for large tech companies, either.
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